Case Study: Weed MD

WeedMD is a Canadian LP who made the transition from medicinal only to recreational with the help of Flow Scientific custom formulations and the delivery of high quality and compliant products.

Background

Starseed qualified Flow Scientific as a provider of botanically sourced terpene ingredients in 2019 and developed successful products for their medicinal clients. Starseed and WeedMD merged to increase their market share and reach increasing the number of SKUs the included terpene profiles in their formulations.

Challenge

In late 2020 we were approached to create custom profiles to meet their strict composition guidelines that could be available within weeks to pursue a rapid market expansion into the recreational category, as vapes were quickly adopted by consumers.

Solution

Our partnership with WeedMD has given us the opportunity to learn about the Canadian regulatory guidelines for this new category of cannabis products and the impact terpenes can have on product innovation.

Outcome

WeedMD’s expansion has been a success to date with new SKUs coming out this quarter and now available in stores across the country and several online medical platforms.

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